Smart Home Security Demand to Rise This Holiday Season

Research shows sales of standard surveillance cameras, smart doorbell cameras, security systems and smart “detectors” will be way up this season.

Editor’s Note: The following story first ran in Security Sales and Integration’s sister publication CE Pro .

When it comes to buying smart home devices this holiday season, which IoT categories will win? The answer is security, according to research from Argus Insights. Standard smart doorbell cameras, security systems and smart “detectors” will be way up this season compared to last. Video doorbells will dominate, with adoption rates potentially growing 211% compared to last year.

Meanwhile, Argus predicts that demand for smart home hubs (including Amazon Echo) and smart lights will decline year-over-year.

In predicting holiday sales for smart home products, Argus turns to a unique model of mining crowdsourced data from social media and shopping/review sites. CEO and “Data Whisperer” John Feland, PhD, claims Argus’s metrics are “proven predictors of consumer demand,” and he has data to prove it.

With these claims in mind, we should see a rise in demand for

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