Impact of DIY on Smart Home, Security to be Examined During CONNECTIONS Panel

The virtual CONNECTIONS event hosted by Parks Associates will feature a panel of security execs discussing consumer responses to the ever-expanding security landscape.

DALLAS — DIY and smart home products are adding opportunity as well as volatility to the market for professional monitored security companies and driving wide-spread changes within the home security sector.

Many DIY solutions offer low-cost and contract-free monitoring options that attract new consumers and cause long-standing pro-install consumers to consider switching over. During the COVID era, direct-to-consumer sales of DIY systems coupled with do-it-with me services have provided lucrative avenues for dealers to remain in business but require careful navigation.

On Wednesday, Nov. 11, at the virtual CONNECTIONS event hosted by Parks Associates, Nice North America VP of Marketing & Product Management Mark Burson will be joining a collection of esteemed panelists across the full DIY/professionally installed spectrum to discuss consumer responses to the ever-expanding security landscape.

Representing Nice North America in addition to the brands under its growing portfolio which includes abode, Elero, Fibaro and HySecurity, Burson will specifically address the ongoing convergence of smart home technology with traditional home security and consumer demand for centralized solutions capable of providing the best of both worlds.

Additionally, Burson will join other panelists spanning the industry from Ring, Brinks, Notion and SimpliSafe to discuss the installation continuum as consumers go from professionally installed and monitored systems to DIY and vice versa to breakdown consumer pain points, motivations and hesitations.

Security dealers attending the expert panel can expect to learn more about the complexity, connectivity and functionality of the systems currently available to consumers and how they can adapt their business models to remain relevant and necessary in an increasingly competitive market space.

The panel, DIY – Impact for Smart Home and Security, will take place on Wednesday, Nov. 11, 2020 at 1:30 PM CT and additional information can be found here. Interested attendees can learn more and register here.

Session panelists:

  • Mark Burson, VP Marketing & Product Management, Nice North America + abode
  • Mike Harris, President of Ring Solutions, Ring
  • Chris Johnson, Chief Strategy Officer, Brinks
  • Brett Jurgens, CEO & Co-founder, Notion
  • Matt Wolf, Head of Partnerships, SimpliSafe
  • MODERATOR: Jennifer Kent, Senior Director, Parks Associates

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