SAMMY Awards Deadline Extended to Friday, Jan. 19. Here’s How You Can Win This Year

SAMMY Awards are among the highest honors that security professionals can receive. Submit a FREE nomination today!

SAMMY Awards Deadline Extended to Friday, Jan. 19. Here’s How You Can Win This Year

If you’re an electronic security dealer or integrator, the chances are pretty good that you know all about the SAMMY Awards and their value.

Now in their 29th year, the SAMMYs — short for the Sales & Marketing Awards — are among the most prestigious honors that a security systems company can earn. When a dealer or an integrator wins a SAMMY Award, it attests to their exceptional expertise in creating sales and marketing materials, executing business best practices and delivering outstanding installations.

Security Sales & Integration bestows the SAMMY Awards annually during ISC West, scheduled for April 9-12, 2024, in Las Vegas.

The program represents a prime opportunity to stand out among your peers and enjoy a well-deserved moment in the sun.

But receiving accolades during the ceremony at the Venetian Expo is just the start of the perks! SAMMY winners also get a majestic SAMMY trophy, as well as extensive coverage on and in CI + SSI. In that way, being a SAMMY Award winner is a fantastic sales and marketing tool in its own right!

Ready to throw your hat in the ring and vie for a SAMMY Award? It’s completely FREE to enter, and it takes a few minutes at most. Don’t delay: CLICK HERE to enter right now!

SAMMY Awards Categories

Our editors have chosen categories that we feel allow the broadest cross section of electronic security dealers and integrators to shine. Categories include the following:

  • Installer of the Year (Large and Small to Midsize Companies)
  • Integrated Installation of the Year
  • Overall Integrated Marketing Campaign
  • Community Outreach Program
  • Social Media Campaign
  • Newsletter or Content Marketing
  • Display Advertisement
  • Promotional Video or Audio
  • Promotional Giveaway
  • Sales Brochure
  • Vehicle Graphics Design
  • Website Design

Over the nearly three decades of the SAMMY Awards’ history, we have honored security integrators both large and small. Indeed, every year, all strata of the security systems and alarm industry earn representation in the winners’ circle.

So, it’s truly not about having the biggest budget or boasting the most resources. On the contrary, it’s about having that special sauce that enables your business to deliver truly impactful sales, marketing and installations.

Top Tips for Winning SAMMYs

But would you like a leg up on the competition anyway? No problem! Below, please find some tips and best practices to maximize your chances of SAMMY Awards success this year:

Confirm that you’re qualified: The SAMMY Awards are open to installing security companies. However, they are not open to manufacturers, distributors, wholesale central stations, etc. (Such suppliers, however, can be sponsors).

Don’t let the deadline kill your chances: Procrastination is the enemy here. Get started on your entries today. In fact, ENTER NOW!

Canvas all the categories: There are a lot of SAMMY Awards categories to pick from. You can enter all of them! However, we accept only one entry per category. Choose wisely!

Appeal to the judges: Review the applicable criteria as you put together your entry or entries. Of course, please ensure each entry addresses the key factors the judges will evaluate.

Mind the rules: Check the fine print. Please ensure that you send in what the category calls for.

Be user-friendly: Make sure that it’s easy for the judges to access and evaluate your submission. The harder you make it for the judges, the harder it will be to win in the SAMMY Awards.

Go for “The Big One”: If submitting in more than a couple of categories, why not also enter Overall Integrated Marketing Campaign or Installer of the Year? Go for it!

Submit a good form: Fill out entry forms completely and pay special attention to the reasons your entry should win that particular award. Submit separate entry forms for each category. And, of course, make sure that media files are easy to review.

The SAMMY Awards nomination process is open right now! Don’t waste a second — submit today! The deadline is this Friday, Jan. 19.

Of course, if you have any questions, comments or concerns, don’t hesitate to email me at [email protected]. I look forward to seeing you next April at ISC West for our annual SAMMY Awards ceremony. Good luck!

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About the Author


Dan Ferrisi has been a B2B editorial professional since November 2004, covering the audio, video, lighting and music industries since the beginning of his career. Getting his start with Sound & Communications, he ascended from assistant editor, to associate editor, to eventually lead editor. He served as editor-in-chief of Commercial Integrator from November 2021 through August 2023 before being promoted to group editor, commercial and security, gaining oversight responsibility of the Security Sales & Integration brand, as well.

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