How Acadian Won the 2020 SAMMY Award for Best Brochure

Acadian Total Security’s brochure highlights the company’s A/V services exclusively, utilizing a clean layout with lots of white space and large images.

Acadian Total Security is no stranger to different verticals. Established as an ambulance company in the 1970s, it has since grown into six different divisions.

The security division alone focuses on a number of different markets, including commercial security, residential security, monitoring and wellness.

In its SAMMY Award-winning brochure, Acadian wanted to let its clientele know that they are much more than just a security company.

“We also specialize in a number of other things, audio/video being one of them. We set out to create a booklet that could showcase all of the different aspects of this product offering,” explains Division Coordinator Michelle Trahan.

The 11-page brochure features a clean layout with lots of white space and large images of elegant-looking rooms.

“We feel a picture is worth a thousand words and we think that is the best way to highlight our services and educate our potential customers on the benefits of buying from Acadian Total Security,” adds Trahan.

The brochure lists different areas of the home and the A/V possibilities that await. For indoor entertainment, Acadian can help customers play music and video from a variety of sources without having to pick up a remote, dim the lights without leaving the couch and integrate popular products and services.

For outdoor entertainment, Acadian can install televisions designed to withstand outdoor elements and minimize sun glare, as well as enhance living areas with retractable screens to help keep bugs away.

The company puts an emphasis on whole-home audio, with a whole page dedicated to how Acadian can change the way you listen to your music at home.

Acadian’s A/V service will let customers play the same playlist throughout their entire house or let family members choose their music in their own rooms via a smartphone or tablet. It also offers special speakers that blend into outdoor landscapes.

The brochure ends with a pitch for a free consultation as well as a timeline of what to expect should a customer go with the service.

Click here to view the brochure.

About the Author

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Steven A. Karantzoulidis is the Web Editor for Security Sales & Integration. He graduated from the University of Massachusetts Amherst with a degree in Communication and has a background in Film, A/V and Social Media.

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