Why the Home Controls Market Is Forecast to Eclipse $62B by 2024

To become successful, according to the report’s authors, MSOs should consider the following:

• Improve their overall relationships with customers as well as improve their net promoter score
• Provide differentiated, specialized and reliable customer service
• Leverage pre-existing relationships with customers and price the home security solution at a rate that their core customers are willing to pay
• Create a path for customers to be able to upgrade home security packages and add ancillary products(e.g., door sensors)
• Establish strategic partnerships with a variety of device manufacturers (e.g., Nest Labs, Lutron Electronics)

Leveraging the existing customer base alone is not enough, and the MSOs will need to build a loyal and “sticky” customer that can only be done through improved customer service and relationships, as well as value-added services.

The MSOs will need to provide a platform that allows an end user to easily and seamlessly control cable channels, the home, and phones, but also to be able to share media with friends, while ensuring that the network is secure from the prying eyes of hackers.

If executed correctly, Imperial Capital believes this could also help MSOs gain share in the developing opportunity in home health.