Snoop Dogg Now Bustin’ Marketing Pitches for Vivint

Vivint is teaming up with entertainment icon Snoop Dogg to showcase the benefits of a professionally installed smart home security system.

TikTok star Nathan Apodaca (aka Doggface) joins Snoop for the first ad where the two “Guard Doggs” are relaxing on the porch while a Vivint professional installs a video doorbell camera.

PROVO, Utah — Vivint Smart Home (NYSE: VVNT) has enlisted rap icon Snoop Dogg to spread the word on the benefits of a professionally installed smart home security system.

For the new advertising campaign, “Hassles Not Included,” Snoop Dogg points out the hassles of installing DIY smart home products when you can rely on Vivint to do it for you. The ads reflect an increasing demand for the “do-it-for-me” approach when it comes to making your home smart and secure, according to a press release.

“The timing is perfect because my long-time hair stylist’s home was just broken into so the first thing we did was to set her up with a Vivint smart home security system,” says Snoop Dogg. “The last thing you need in your life is another hassle. Vivint makes it easy to turn your home into a smart home.”

TikTok star Nathan Apodaca (aka Doggface) joins Snoop for the first ad where the two “Guard Doggs” are relaxing on the porch while a Vivint professional installs a video doorbell camera. Apodaca skyrocketed to fame with a viral video of his longboarding down a highway to Fleetwood Mac’s hit “Dreams” while sipping a bottle of cranberry juice.

“People are spending more time at home than ever before and are focused on protecting what matters most,” says Doug Barnett, senior vice president of marketing at Vivint. “Many homeowners have never installed a smart thermostat or a wired doorbell camera and prefer to leave electrical wiring to the experts. We’re thrilled to collaborate with Snoop Dogg to show just how easy it is to let Vivint do it for you.”

The fully integrated campaign was created in partnership with Known, Vivint’s new agency of record. The campaign, said to be the company’s largest ever, will span national TV, digital, social media and other platforms.

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