Why Positive Reviews Can Result in Higher RMR for Alarm Companies

The more positive reviews people see, the more they will be willing to buy from you — and, perhaps even spend a little more than they had budgeted.

Editor’s Note: This blog originally appeared on Ignite Security Marketing

There is another new study that points to a direct correlation between customer reviews and revenues for the businesses who receive them. Conducted by a leading social analytics firm and the Paley Center for Media, this study measured exactly how much more people were willing to pay for products based on the reviews they had read.

Nearly 6,000 people were studied, and many variables were introduced, including whether the reviews came from online strangers or social media friends (who the user would be likely to know in real life).

According to the study’s findings, highly positive online reviews can generate an increase in purchase intent by up to 10%. On the flip side, negative reviews can reduce purchase intent by 11%.

When Customers Will Pay More

The research concluded that people are often willing to pay more for a product based on a positive online review (in a review forum like Angie’s List, Yelp, or the Amazon reviews section below product listings).

They may also be willing to pay more if they see the product recommended via a share on social media (such as a Facebook share, a positive tweet or a Reddit post).

When it comes to an iPad, for example, the consumer would pay $22.26 more based on a positive review by a stranger, and even more ($27.42) if the recommendation came from a friend or family member.

Still, for products like electronics, reviews conducted by professionals carry even more weight. If a professional in the industry gave a positive review or share to a product, consumers were willing to pay up to $31.13 more.

That’s evidence that reviews have real, meaningful influence. Likewise, bad reviews drove down the price that consumers were willing to pay for the same iPad – up to $32.30 less, in fact.

How this Applies to Home Security Companies

How is this relevant to reviews for electronic security companies? Your security system products and your customer service can all be reviewed by average consumers on review forums, and they can also be subject to feedback on the social media platforms listed here.

The more positive reviews people see, the more they will be willing to buy from you — and, perhaps even spend a little more than they had budgeted.

Likewise, negative reviews will have the opposite effect. That’s why it’s so crucial to get as many positive reviews of your business as you can, on every possible online platform.

Get More Positive Reviews Now

If you get more online reviews from your most satisfied customers, everyone from strangers online to their friends and family can see those reviews and make informed purchasing decisions when it comes to your electronic security business.


As the Founder and Managing Director of Ignite Security Marketing, Brian has been helping dealers, integrators and alarm companies succeed online since 2009.

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