Google to Co-Brand Nest Thermostat for Smart Home Installation Firm
For the first time, Google will co-brand the Nest Thermostat E for Goodman Networks and its 2,000+ independent HVAC and smart home installers.
“The Nest Thermostat E + Goodman pairs effortlessly with new Goodman equipment, from base efficiency air conditioners to high-performing, multistage ComfortBridge products,” states Rob Barnes, vice president of product marketing for Goodman.
HOUSTON — For the first time, Google has collaborated to create a co-branded Nest Thermostat E for an individual smart home installation company. The new Nest Thermostat E + Goodman program is made especially for Goodman Manufacturing L.P.’s extensive independent dealer network across the United States.
The new offering marks the first time Google has offered a co-branded product and experience with a heating, ventilation and air conditioning (HVAC) manufacturer, according to a press release. With their branded thermostat, Goodman brand HVAC dealers now have an opportunity to tap into homeowners’ mounting demands for home automation.
Goodman, based here, is a division of Daikin Industries, Ltd. (DIL), a Fortune 1,000 company with more than 76,000 employees worldwide. Last January, Goodman announced it was launching a national network of more than 2,000 smart home installers.
“The Nest Thermostat E + Goodman pairs effortlessly with new Goodman equipment, from base efficiency air conditioners to high-performing, multistage ComfortBridge products,” states Rob Barnes, vice president of product marketing for Goodman.
The Nest Thermostat E + Goodman is enabled with Google Assistant so that homeowners can adjust their indoor comfort by using the ‘Hey, Google’ prompt with devices like a Nest Hub display or Nest smart speakers or even a mobile phone with the Google Assistant app.
“Both HVAC contractors and homeowners will find tremendous value with this Goodman–branded Google Nest thermostat,” Barnes says, “from service alerts customized with dealer contact information to a 5-year limited warranty.”
Homeowners can receive monthly, tailored Nest home reports delivering system performance and energy efficiencies of their Goodman HVAC system. If maintenance or service is needed, Nest HVAC monitoring can alert homeowners, providing dealer contact information and a means to book an appointment online with their Goodman brand dealer — a feature designed to help improve customer retention.
“These provide exciting advantages for HVAC contractors,” states Gene LaNois, Google’s head of professional industry partnerships. “Both our organizations saw the opportunity to more deeply integrate the HVAC system into the vision of the helpful home, while giving Goodman brand dealers something special of their own. Our HVAC monitoring feature helps every system become more informative.”
Exponential Smart Home Growth
With 75% of connected-home devices purchased through service providers, according to McKinsey, the Nest Thermostat E + Goodman opens opportunities for HVAC contractors to continue stamping their imprint on the smart home segment. Those opportunities range from educating homeowners about the devices’ energy-saving benefits to introducing customers to the entire suite of Nest products which work with the Nest Thermostat E + Goodman, including thermostats, doorbells, cameras, smoke + CO alarms, whole-home Wi-Fi systems, door locks, smart displays and speakers.
“The market for smart home technology installed by professionals continues to grow exponentially,” LaNois explains. “As an HVAC contractor, if you’re not already offering smart home solutions, this may be the perfect opportunity to get involved in a new business that helps draw in new customers, new technicians and new business prospects without relying on the weather.”
Millions of Nest thermostats already in the market are not associated with contractors. When Goodman brand HVAC dealers register as a Nest Pro, they have opportunities to access qualified jobs either through service work or potentially replacement, according to Barnes.
LaNois says Goodman’s leadership position in the HVAC industry — plus its innovative, open protocol approach to communicating controls — set the stage for an ideal alliance with Google.
Barnes agrees, touting Goodman’s ComfortBridge communicating technology. According to Barnes, “Goodman’s ComfortBridge works with any 24-volt thermostat. This provides homeowners and HVAC contractors flexibility and freedom of choice to use any thermostat they like. And, of course, both consumers and dealers love the Nest thermostat.”
Barnes says dealers can expect to see the thermostats in Goodman branch and distribution locations beginning in February.
“This collaboration with Google is very big news for the Goodman team and our network of independent dealers,” says Barnes. “We’re thrilled to launch the Nest Thermostat E + Goodman product and eager to explore future developments with Google. We’re always looking for new ways to enhance our ability to maximize energy efficiency and system performance for our customers.”
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About the Author
Jason Knott
Jason Knott is Chief Content Officer for Emerald Expositions Connected Brands. Jason has covered low-voltage electronics as an editor since 1990, serving as editor and publisher of Security Sales & Integration. He joined CE Pro in 2000 and serves as Editor-in-Chief of that brand. He served as chairman of the Security Industry Association’s Education Committee from 2000-2004 and sat on the board of that association from 1998-2002. He is also a former board member of the Alarm Industry Research and Educational Foundation. He has been a member of the CEDIA Business Working Group since 2010. Jason graduated from the University of Southern California. Have a suggestion or a topic you want to read more about? Email Jason at [email protected]
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